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The Clue

Adman's adjective (10 letter answer)

The Answer

REMARKABLE

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Notes

The answer REMARKABLE is so rare that it appears less than once every 2500 puzzles.

Definition

REMARKABLE as an adjective:

1. (remarkable, singular) = unusual or striking; "a remarkable sight"; "such poise is singular in one so young"
2. (noteworthy, remarkable) = worthy of notice; "a noteworthy fact is that her students rarely complain"; "a remarkable achievement"