Enter a clue or pattern or both:
The Clue
Ballyhoo (4 letter answer)
The Answer
HYPE
Tags
Notes
The answer HYPE is uncommon, appearing about once every 375 puzzles.
Related Clues
Hoopla
Overpromotion
Overly promote
Overpublicize
Oversell
Publicity
Advertising, basically
Big buildup
Extravagant publicity
Lots of talk
Preposterous publicity
Promotional gimmick
Promotional overkill
Publicist's job
Talk up
Build up
Issue a sensational promo
Promote big-time
Public relations overkill
Some hot air
It's hard to live up to
Mad. Ave. hard sell
Definition
HYPE as a noun:
1. (ballyhoo, hoopla, hype, plug) = blatant or sensational promotion