Enter a clue or pattern or both:

The Clue

It's big in corporate management (3 letter answer)

The Answer




The answer EGO is very common and appears about once every 34 puzzles.

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EGO as a noun:

1. (ego, egotism, self-importance) = an inflated feeling of pride in your superiority to others
2. (self, ego) = your consciousness of your own identity
3. (psychoanalysis) the conscious mind