Enter a clue or pattern or both:

The Clue

When the show must go on (7 letter answer)

The Answer

AIRTIME

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Notes

The answer AIRTIME is rarely seen, appearing only about once every 1100 puzzles.

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Exposure
Broadcast slot
Sponsor's purchase
Station slot
TV Guide info
TV program's slot
TV show's spot
TV sponsor's concern
Some advertisers buy it
Book about CBS, by Gates: 1978